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Tourism Statistic

Visitor Arrival by Nationality Jan - Aug 2017 (Preliminary)

Country of OriginStatistic Value
Asia
724,247
Oceania
17,113
Europe
49,533
North America
12,192
Middle East
1,128
Others
6,447
Malaysia
1,620,447

International Visitors' Profiles

Demographic Profiles of International Visitors (3rd Quarter)

Profile2017
Age Group 21 - 30 (33.6%)
31 - 40 (23.9%)
41 - 50 (14.7%)
Gender Male (42.9%)
Female (57.1%)
Purpose of Visit Holiday (86.0%)
MICE (3.8%) 
Travel Arrangement FIT (53.0%)
Package Tour (29.5%)
Mixture (17.5%) 
Repeat Visitors 10.2%
First Visit (89.8%)
Occupation Professional / Technical (36.0%)
Student / Retired (26.3%)
Management / Administration (13.6%)
Travel Accommodation Hotel (79.4%)
Backpackers (9.2%)
Family / Friends Residence (2.7%)
Service Apartment (2.4%)

Compiled by Research Division for Sabah Tourism Board / Jan-September 2017 (Third Quarter YE September 2017)
Note:

1) Only Direct Arrivals by Air into Kota Kinabalu International Airport (KKIA) were taken into account.
2) The above data is based on International Visitor Profile Survey 2017.
3) Sample Size: 3,771 


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