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Tourism Statistic

Visitor Arrival by Nationality Jan - Nov 2016 (Preliminary)

Country of OriginStatistic Value
Asia
888,592
Oceania
28,789
Europe
73,322
North America
17,772
Middle East
2,426
Others
11,427
Malaysia
2,052,411

International Visitors' Profiles

Demographic Profiles of International Visitors

Profile2016
Age Group 21 - 30 (32.7%)
31 - 40 (24.8%)
Above 50 (16.5%)
Gender Male (42.4%)
Female (57.6%)
Purpose of Visit Holiday (89.2%)
MICE (3.4%) 
Travel Arrangement FIT (58.6%)
Package Tour (30.8%)
Mixture (10.7%) 
Repeat Visitors 14.8%
First Visit (85.2%)
Occupation Professional / Technical (34.4%)
Student / Retired (21.3%)
Management / Administration (16.3%)
Travel Accommodation Paid Accommodation (93.8%)

Compiled by Research Division for Sabah Tourism Board / Jan-Sept 2016 (Three Quarter YE June 2016)
Note:

1) Only Direct Arrivals by Air into Kota Kinabalu International Airport (KKIA) were taken into account.
2) The above data is based on International Visitor Profile Survey 2016.
3) Sample Size: 3,651 


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