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Tourism Statistic

Visitor Arrival by Nationality Jan - Dec 2016 (Preliminary)

Country of OriginStatistic Value
Asia
980,175
Oceania
33,586
Europe
78,939
North America
20,286
Middle East
2,585
Others
13,205
Malaysia
2,299,132

International Visitors' Profiles

Demographic Profiles of International Visitors (4th Quarter)

Profile2016
Age Group 21 - 30 (33.5%)
31 - 40 (26.6%)
Above 50 (15.2%)
Gender Male (41.8%)
Female (58.2%)
Purpose of Visit Holiday (88.7%)
MICE (3.7%) 
Travel Arrangement FIT (53.2%)
Package Tour (31.1%)
Mixture (15.7%) 
Repeat Visitors 15.0%
First Visit (85.0%)
Occupation Professional / Technical (35.6%)
Student / Retired (19.2%)
Management / Administration (16.6%)
Travel Accommodation Paid Accommodation (94.1%)

Compiled by Research Division for Sabah Tourism Board / Jan-Dec 2016 (Four Quarter YE Dec 2016)
Note:

1) Only Direct Arrivals by Air into Kota Kinabalu International Airport (KKIA) were taken into account.
2) The above data is based on International Visitor Profile Survey 2016.
3) Sample Size: 5,704 


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