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Tourism Statistic

Visitor Arrival by Nationality Jan - Feb 2017 (Preliminary)

Country of OriginStatistic Value
Asia
178,166
Oceania
2,939
Europe
9,029
North America
2,509
Middle East
218
Others
1,588
Malaysia
380,100

International Visitors' Profiles

Demographic Profiles of International Visitors (1st Quarter)

Profile2017
Age Group 21 - 30 (36.9%)
31 - 40 (25.1%)
41 - 50 (14.6%)
Gender Male (43.5%)
Female (58.5%)
Purpose of Visit Holiday (94.5%)
MICE (5.7%) 
Travel Arrangement FIT (58.7%)
Package Tour (28.2%)
Mixture (13.1%) 
Repeat Visitors 11.10%
First Visit (88.9%)
Occupation Professional / Technical (35.5%)
Student / Retired (27.3%)
Management / Administration (13.2%)
Travel Accommodation Hotel (91.4%)
Backpackers (7.9%)
Service Apartment (5.6%)

Compiled by Research Division for Sabah Tourism Board / Jan-March 2017 (First Quarter YE March 2017)
Note:

1) Only Direct Arrivals by Air into Kota Kinabalu International Airport (KKIA) were taken into account.
2) The above data is based on International Visitor Profile Survey 2017.
3) Sample Size: 1,264 


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