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Tourism Statistic

Visitor Arrival by Nationality Jan 2017 (Preliminary)

Country of OriginStatistic Value
Asia
92,211
Oceania
1,815
Europe
3,994
North America
1,164
Middle East
117
Others
948
Malaysia
194,308

International Visitors' Profiles

Demographic Profiles of International Visitors (1st Quarter)

Profile2017
Age Group 21 - 30 (36.9%)
31 - 40 (25.1%)
41 - 50 (14.6%)
Gender Male (43.5%)
Female (58.5%)
Purpose of Visit Holiday (94.5%)
MICE (5.7%) 
Travel Arrangement FIT (58.7%)
Package Tour (28.2%)
Mixture (13.1%) 
Repeat Visitors 11.10%
First Visit (88.9%)
Occupation Professional / Technical (35.5%)
Student / Retired (27.3%)
Management / Administration (13.2%)
Travel Accommodation Hotel (91.4%)
Backpackers (7.9%)
Service Apartment (5.6%)

Compiled by Research Division for Sabah Tourism Board / Jan-March 2017 (First Quarter YE March 2017)
Note:

1) Only Direct Arrivals by Air into Kota Kinabalu International Airport (KKIA) were taken into account.
2) The above data is based on International Visitor Profile Survey 2017.
3) Sample Size: 1,264 


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