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Tourism Statistic

Visitor Arrival by Nationality Jan - Mar 2017 (Preliminary)

Country of OriginStatistic Value
Asia
265,385
Oceania
8,153
Europe
19,070
North America
6,461
Middle East
422
Others
2,911
Malaysia
593,529

International Visitors' Profiles

Demographic Profiles of International Visitors (1st Quarter)

Profile2017
Age Group 21 - 30 (36.9%)
31 - 40 (25.1%)
41 - 50 (14.6%)
Gender Male (43.5%)
Female (58.5%)
Purpose of Visit Holiday (94.5%)
MICE (5.7%) 
Travel Arrangement FIT (58.7%)
Package Tour (28.2%)
Mixture (13.1%) 
Repeat Visitors 11.10%
First Visit (88.9%)
Occupation Professional / Technical (35.5%)
Student / Retired (27.3%)
Management / Administration (13.2%)
Travel Accommodation Hotel (91.4%)
Backpackers (7.9%)
Service Apartment (5.6%)

Compiled by Research Division for Sabah Tourism Board / Jan-March 2017 (First Quarter YE March 2017)
Note:

1) Only Direct Arrivals by Air into Kota Kinabalu International Airport (KKIA) were taken into account.
2) The above data is based on International Visitor Profile Survey 2017.
3) Sample Size: 1,264 


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