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Demographic Profiles of International Visitors (4th Quarter)

Profile2017
Age Group 21 - 30 (34.8%)
31 - 40 (23.6%)
41 - 50 (13.9%)
Gender Male (42.3%)
Female (57.7%)
Purpose of Visit Holiday (85.8%)
MICE (3.8%) 
Travel Arrangement FIT (52.1%)
Package Tour (28.9%)
Mixture (19.0%) 
Repeat Visitors 10.9%
First Visit (89.1%)
Occupation Professional / Technical (36.4%)
Student / Retired (25.9%)
Management / Administration (13.6%)
Travel Accommodation Hotel (78.9%)
Backpackers (9.5%)
Family / Friends Residence (3.0%)
Service Apartment (2.2%)

Compiled by Research Division for Sabah Tourism Board / Jan-December 2017 (Fourth Quarter YE December 2017)
Note:

1) Only Direct Arrivals by Air into Kota Kinabalu International Airport (KKIA) were taken into account.
2) The above data is based on International Visitor Profile Survey 2017.
3) Sample Size: 5,012