| Demographic Profiles of International Tourists |
| Profiles |
January - February 2011 |
| Age Group |
21-30 (22.4%)
31-40 (26.5%)
Above 50 (20.0%) |
| Gender |
Male (51.7%)
Female (48.3%) |
| Purpose of Visit |
Holiday (69.3%) |
| Travel Arrangement |
FIT (65.6%)
Tour Package (34.4%) |
| Repeat Visitors |
50.4%
First Visit (49.6%) |
| Occupation |
Professional / Technical (26.4%)
Management / Admin (12.6%)
Student / Retired (12.5%)
|
| Travel Accommodation |
Paid accommodation (76.8%) |
|
Compiled by Research Division for Sabah Tourism Board (as per 12th Jan 2012) Note:
- Only Direct Arrivals by Air into Kota Kinabalu International Airport were taken into account.
- The above data is based on the IMM26 Card (Disembarkation Card) from Immigration Department, Kota Kinabalu.
|