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Demographic Profiles of International Visitors (1st Quarter)

Profile2018
Average Age
Median Age
36
32
Gender Male (39%)
Female (61%)
Purpose of Visit Holiday (87%)
MICE (1%) 
Travel Arrangement FIT (51%)
Package Tour (28%)
Mixture (21%) 
First Time Visitors Yes (90%)
Repeat Visitor (10%)
Occupation Professional (35%)
Student (13%)
Retired (11%)
Travel Accommodation Hotel (50%)
Resort (26%)
Lodge / Motel / Inn (8%)

Compiled by Research Division for Sabah Tourism Board / Jan 2018 (First Quarter YE March 2018)
Note:

1) For Age: Average > Median (More variation on older segment), Average < Median (More variation on younger segment)
2) Only Direct Arrivals by Air into Kota Kinabalu International Airport (KKIA) were taken into account.
3) The above data is based on International Visitor Profile Survey 2018.
4) Sample Size: 1,664