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Demographic Profiles of International Visitors (3rd Quarter)

Profile2017
Age Group 21 - 30 (33.6%)
31 - 40 (23.9%)
41 - 50 (14.7%)
Gender Male (42.9%)
Female (57.1%)
Purpose of Visit Holiday (86.0%)
MICE (3.8%) 
Travel Arrangement FIT (53.0%)
Package Tour (29.5%)
Mixture (17.5%) 
Repeat Visitors 10.2%
First Visit (89.8%)
Occupation Professional / Technical (36.0%)
Student / Retired (26.3%)
Management / Administration (13.6%)
Travel Accommodation Hotel (79.4%)
Backpackers (9.2%)
Family / Friends Residence (2.7%)
Service Apartment (2.4%)

Compiled by Research Division for Sabah Tourism Board / Jan-September 2017 (Third Quarter YE September 2017)
Note:

1) Only Direct Arrivals by Air into Kota Kinabalu International Airport (KKIA) were taken into account.
2) The above data is based on International Visitor Profile Survey 2017.
3) Sample Size: 3,771