Kota Kinabalu: Five lucky visitors to Sabah received a brand-new Citizen watch in conjunction with Sabah Tourism’s campaign with Citizen Watch for their 100th anniversary.
The intended campaign was announced during the Malaysia Citizen Eco-Drive final leg tour to Sabah held in December 2018 and to be launched in 2019.
Citizen contributed five exclusive timepieces from their Eco-Drive series to be given to visitors numbering between the first to three millionth arriving in Kota Kinabalu.
Citizen watch is an environmentally conscious watch brand from Japan. The Eco-Drive watch series uses solar to charge battery life which can last up to 7-8 years without a change. Hence, as a national leader for nature-based destination, Sabah was chosen for its branding that links well with the timepiece’s initiatives on their Eco-Drive concept, which aims to achieve the same positive effect on the environment.
The campaign which ran from May to September and the watches were awarded to visitors; Koyo Ishihara (Japan), Susan Poechhacker (Australia), Mohd Fadzil Bin Yahiya (Malaysia), Jo Eun Jin (Korea) and Lu Kai Tong (China). – End