Singapore, 18 Oct: Sabah Tourism Board has received the award for Asia Pacific Tourist Board – Best Website from TravelMole – ITB Asia Awards 2019. The other two shortlisted were Langkawi and Tourism Thailand.
“We are thrilled to receive this award and of course a congratulations to the other shortlisted websites. STB has continuously improved the website to be on par with the new trends. We are currently focusing on the way we position our content. The content has to be valuable to visitors and our industry partners. For example, we recently highlighted the various Volunteer Tourism option available in Sabah and Self-Guided Tours. This is something commonly asked,” said Pn Noredah Othman, General Manager of Sabah Tourism Board. “Social media is a great form of disseminating new insights with brief information. However, upon conducting more online searches, there is usually lack of in-depth information and hence these write ups become the source of information. Among our contributors for content besides managing this solely inhouse, are the online writers, bloggers and travel agents with blogs.”
She adds on that to date, the website visits have increased and that the bounced rate has decreased. Which is what most websites would aim to be. “On average, we have 30,000 unique visitors mainly from Malaysia, Singapore, US, UK and Australia. In addition to the general website, we maintain sites in Chinese, Japanese and Korean.”
Our vision for these awards is to find and reward websites, social media and/or mobile deployments for Asia Pacific travel businesses and destinations that are beacons to the rest of the industry in terms of their use of their innovative approach to design, graphics, videos, copywriting, and use online technology, to communicate effectively what the business is all about; engaging the visitor; providing visitors to memorable experience; ease of use and navigation; etc.
TravelMole’s 65,000 travel trade Asia Pacific newswire subscribers were asked to place their nominations in July. A group of travel experts determined a shortlist for each category in September. Voting is by TravelMole’s 65,000 subscribers from the travel trade in Australia/NZ and Asia Pacific markets took place over the past month.