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Demographic Profiles of International Tourists
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| Profiles |
Jan - Nov 2009 |
| Age Group |
21-30 (19.9%)
31-40 (25.5%)
Above 50 (22.4%) |
| Gender |
Male (50.4%)
Female (49.2%) |
| Purpose of Visit |
Holiday (76.3%) |
| Travel Arrangement |
FIT (54.5%)
Tour Package (36.7%) |
| Repeat Visitors |
52.1%
First Visit (43.5%) |
| Occupation |
Professional / Techical (23.1%)
Management / Admin (13.9%)
Student / Retired (13.0%)
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| Travel Accommodation |
Paid accommodation (80.9%) |
Compiled by Research Division for Sabah Tourism Board (as per 23rd July 2010)
Note:
- Only Direct Arrivals by Air into Kota Kinabalu International Airport were taken into account.
- The above data is based on the IMM26 Card (Disembarkation Card) from Immigration Department, Kota Kinabalu.
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