Developing Sabah's Tourism Products and Brand Seminar - Events Calendar 2009, Sabah Tourism Board Official Website (Sabah Malaysian Borneo)

Developing Sabah's Tourism Products and Brand Seminar

Date : 27 September 2008

Borneo Ecotourism Solutions & Technologies (BEST) and Tourism Management Program, School of Business and Economics, Universiti Malaysia Sabah (UMS) will jointly organize the Developing Sabah's Tourism Product & Brand Seminar on 27th September 2008. The theme for this seminar is Creating A Blue Ocean Strategy, aptly introducing this unique business concept to Sabah Tourism industry.

This one day seminar is for industry leaders, government officials, academics, researchers and students. It will explore and help develop an enhanced understanding of the future potential of Sabah's Tourism Products, as well as the place of Sabah's Tourism Brand.

This seminar will be interactive with time given throughout the seminar for discussion and reflection.

At the close of the day the aim is for all participants to have an improved understanding of Sabah's tourism opportunities and potential branding strategies.

The presenters include:

Professor Dr Ross Dowling – Edith Cowan University, Australia, and Advisor, Global Geoparks, UNESCO
Topic 1: Sabah's Brand in the Rapidly Changing Global Tourism Market
Topic 2: Emerging Global Tourism Trends and their Implications for Sabah
Mr Albert Teo – Adjunct Lecturer, ECU, Australia and Managing Director, Borneo Eco Tours/
Sukau Rainforest Lodge
Topic: Developing Ecotourism as a Competitive Advantage
A/Professor Dr Jennifer Chan – Universiti Malaysia Sabah
Topic: Health and Wellness Tourism
Professor Dr. Felix Tongkul - Universiti Malaysia Sabah
Topic: Sabah's Geotourism Potential
Dr. Charles Lee, Sabah Medical Center : Medical Tourism Services by SMC
Topic: Understanding Beauty as an Industry in Medical Tourism and its Opportunities

Further Information
Organiser : Borneo Ecotourism Solutions & Technologies (BEST)
Venue : University Malaysia Sabah
Contact Person : Mr . Albert Teo
Telephone : +60-88-438300
Fax : +60-88-438307
Email Contact : info@sabahtourismblueocean.org
Event Website : http://sabahtourismblueocean.org/

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