Date Posted: 25 Oct 2009
KOTA KINABALU: World re-nowned "Blue Ocean" strategy guru Professor W. Chan Kim has suggested that Sabah take advantage of its large tract of rainforest and vast natural resources by promoting itself as the "garden for the world".
Speaking at a Blue Ocean Strategy Conference here, Kim said Sabah's rich natural resources and beauty were still unknown to the world.
"Sabah is home to the third largest rainforest in the world after the Amazon in South America and in Africa, but how beautiful Sabah is unknown to the world," he said, adding that applying the "Blue Ocean"strategy would go a long way towards making Sabah a prosperous state.
Jointly organised by the Yayasan Sabah Group and the University College Sedaya International Blue Ocean Strategy Centre in Kuala Lumpur and attended by some 500 political and business leaders, the conference was officiated by Chief Minister Datuk Seri Musa Aman.
The "Blue Ocean" strategy is the systematic pursuit of new markets and new demand creation through the pursuit of higher value at lower cost.
Kim, the co-author of the Blue Ocean Strategy international bestseller and winner of numerous global awards, said with proper planning and development, Sabah could be better off than many world- renowned places such as Dubai.
"If Dubai, a desert with just goats, oil and gas, could prosper, Sabah can be much better with its rich natural resources," he said, emphasising the importance of preserving and conserving natural resources.
Describing Sabah as a "god blessed land", Kim said Sabah should not be comfortable selling what it has just because it is so naturally endowed and cautioned that what it has will disappear without proper planning.
"Rather than exploiting the natural resources God has given us, we need to conserve them and attract the world to us and make more income, raise the people's standard of living and eradicate poverty."
Musa, who is also Yayasan Sabah Board of Trustees chairman, said efforts to promote a knowledge-based society in Sabah were on-going and one way of learning new things was by inviting experts from various fields, such as Kim, to share and exchange ideas.
(Source: New Straits Times, 23 Oct 2009)
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