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Borneo Insider's Guide officially launched in Sabah

Date Posted: 19 Mar 2011

A new travel and lifestyle magazine made its official debut in Sabah recently with the launch of Borneo Insider's Guide (BIG) at The Pacific Sutera. Published by CHMP Media, this trendy full-colour magazine embraces the excellence of travel and lifestyle with a fresh perspective and unique insight to one of the most enigmatic travel destinations in the world.

BIG was officially launched by Datuk Masidi Manjun, Minister of Tourism, Culture and Environment Sabah. In his speech, Datuk Masidi highlighted the importance of conservation and preserving what we have. "Sabah is indeed a very unique place in the world. Not only do we have some of the last remaining untouched tropical jungles in the world, but the fact that we are made up of various races and ethnic groups is already something to celebrate," he elaborated.

He expressed his hope that BIG will endeavor to highlight the best of Borneo's natural attractions in its publication. Citing the example of the Heart of Borneo Initiative which is a collaborative conservation effort by Sabah, Sarawak and Brunei, the importance of our actions cannot be undermined.

"Of course we can tell them where to dine and where to stay but eventually I hope the message of conservation is always there."

Guests representing the Sabah Tourism Board, hotels, restaurants and tour operators were feted to a cocktail reception to celebrate this auspicious occasion.

The acronym for Borneo Insider's Guide is BIG and this, in a nutshell, is what it aims to achieve. To give its readers the big picture of the best Borneo has to offer. Each issue is filled with a variety of articles and features contributed by seasoned writers and photographers from Sabah, Sarawak and Brunei to give a comprehensive view on events, food, fashion, and travel in these captivating destinations.

Smartly written and well-designed to appeal to the savvy traveler, BIG is a free quarterly magazine that aspires to entertain and share up-to-date information to help travelers plan for a holiday experience in Borneo that is truly enjoyable and memorable. Features, restaurant reviews and listings provide essential information to help make decisions easy, fuss-free and fun.

"The vision for BIG magazine is and always has been, to be the guide of choice for anyone looking to get to know Borneo an extra bit better, to dig an extra bit deeper, whether they are tourists or locals," says BIG editor Wan Zainal Shazali. "Of particular interest is the growing trend of cross-border travel between Sabah, Sarawak and Brunei by locals and foreign tourists who arrive at these countries' respectively international airports. In kicking off this launch in Sabah, my wish for BIG magazine is for us to give this beautiful state the recognition it deserves."

BIG has a distribution network that covers airport arrival halls, tourist information centres, major hotels and popular food and beverage outlets in Sabah, Sarawak and Brunei. Internationally, it is distributed at trade fairs and Brunei foreign missions overseas.

(Source: New Sabah Times, 18 Mar 2011)

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