Date Posted: 01 Dec 2011
KOTA KINABALU: Ducati Multistrada Borneo Experience is on its way to become a staple event in Ducati Worldwide Events Calendar and the next big automotive tourism attraction in this region.
According to the NAZA Group of Companies Group Chief Operating Officer, Datuk SM Zulkifli SM Amin, the 10-day convoy which covers the entire Malaysian Borneo will be submitted to Ducati Worldwide to become one of the Italian superbike manufacturers' recognised events.
"Ducati Worldwide has been encouraging all their dealers to start participating in their events such as Multistrada Pikes Peak in America as well as a similar event in Australia. So when they invited us and our Multistrada team to join, we thought why not do it here in Malaysia.
"So we planned our this spectacular 10-day trip across Malaysia Borneo with the Ducati Multistrada team," he said yesterday.
He was speaking during a welcome ceremony in Kimanis, near here, which was hosted by Tourism Malaysia and Sabah Tourism Board.
Zulkifli said that Ducati Multistrada Borneo Experience is about introducing Borneo to the Multistrada which is Ducati's multi-purpose bike, as well as to promote the places that they visit as the convoy also includes members of the media from India, Phillipines as well as local press corp.
"Ducati is very much associated with racing, so Sepang International Circuit (SIC) has been home to many events held by Ducati.
"Last year we held Asia Ducati Week and we are also going to host the second one next year. However when Ducati started to introduce these kind of bike, dual-purpose bikes, SIC is no longer relevant.
"So we decided that Borneo would be the best place to experience the bike itself, but the experiences that we gain throughout the journey. As what we can see here there are also - the multi-racial culture, many kinds of food, beaches, hills, and there are many things to see," he said.
(Source: New Sabah Times, 02 Dec 2011)