KOTA KINABALU, 20 August 2021 : Sabah is proud to be a part of the Hybrid City Alliance, together with Kuala Lumpur, Penang and Kuching. 

“We are appreciative that MyCEB included Kota Kinabalu in this alliance. Being a member of the Hybrid City Alliance, we have the benefits of connecting with global network partners and foster collaboration through knowledge sharing, innovation and tools to produce hybrid and multi city events.” says Noredah Othman, Sabah Tourism Board CEO.

“We had a good engagement session recently, moderated by Place Borneo via their #TuesdayTalk online session addressing Business Event opportunities for Sabah. Representatives from the Sabah International Convention Center (SICC), Discovery Tours Sabah, a local Destination Management Company and MyCeb shared views on how this industry is indeed a symbiosis of many related suppliers that contributes to the local economy. This recorded session is viewable Place Bornoe’s Youtube,” added Noredah.

In addition, Sabah Tourism has recently revised the MICE Incentive 2021 which prior to this only supported physical events. 

“As the MICE industry for physical events remains unfeasible, we tweaked the incentive to allow hybrid and virtual events instead. This incentive is specifically for Sabah based organizers and organizers are urged to ensure SOP compliance at all times,” Noredah adds. 

Financial support up to a maximum of RM10,000 are provided for hybrid events with a minimum of 100 participants, 30% physical attendees and 70% virtual attendees whereas for virtual events with a minimum of 50 participants will receive financial support of RM1,500 per event. This support only covers events held before 31 December 2021. More details on this incentive are available on to be.sabahtourism.com.

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